Prepared for Hanford Investments

New $100k investors for Fund One

Accredited investors sourced, screened and booked one-on-one with you and Matt. 40-60 meetings with qualified investors every month.

✓40 qualified investor meetings a month minimum, guaranteed, or our fee is refunded automatically. At the entry budget we're seeing about 60 a month on average.

See ROI Book the second call

01 · Your situation

Our understanding of your situation

You and Matt run around 1,000 units and raise for your deals through syndication. Your base has always been small investors, and you told us that connecting with more of them is your biggest challenge right now.
Fund One needs $28M and you have raised $15M so far. The last piece is the Champaign property, and you have a broker-dealer engaged to raise the remaining $13M. Every investor you bring in yourself is capital you do not have to raise through them.
You said your closing ratio is strong whenever you get a qualified investor who is genuinely interested. So the problem is not closing. It is finding enough qualified, interested investors beyond the ~70 who have already invested $45M with you.

02 · What we build

Everything we build and run for you

Here is everything the fee covers, piece by piece, so you can see how much of this we handle for you.

40 to 60 fresh ads every month. We write and design them for Facebook and Instagram, all built around Fund One's numbers. Winning ads stay and scale while losing ads get cut before they waste budget.
The audiences those ads reach. We build the targeting, starting with Illinois and the Midwest, so investors near Champaign see a deal that sits 30 minutes from their front door.
The Fund One landing page. We build the page every investor lands on after clicking an ad. It carries a 5-minute video, your returns, the fixed debt story and the minimums.
The script for that video. We write it around your track record so you only have to record it once.
A pre-qualification form. Every lead confirms accreditation and the $100k minimum before anything else happens. Anyone who doesn't pass the form never gets anywhere near your calendar.
US-based setters on every lead. They call within 5 to 10 minutes of the opt-in, while interest is still hot. On that call they verify qualification again and book the investor with you or Matt.
Meetings booked to your calendars. Every booking is a one-on-one investor conversation with you or Matt, never a group webinar.
A show-up sequence for every booking. We send your deck ahead by email and run SMS plus email reminders. That is how booked investors show up instead of missing the call.
15 nurture emails a month. We write and schedule them for the leads that haven't booked yet, so the list keeps warming until they're ready. That list belongs to you.
Tracking set up for you. We set up the pixel, conversion tracking and custom audiences inside an ad account you own.
A weekly report in plain English. Spend, meetings booked and cost per meeting, every single week, so you always know what your money did.

Your only job in all of this is the meeting itself. Everything before that, from the first time an investor sees an ad to the reminder text before the call, is ours to run.

03 · Our process

How we get investors interested and booked with you

Five steps, and you review everything before a single dollar of ad spend moves.

We build everything first DAYS 1-10

We pull your numbers, your deck and your photos, then build the whole funnel. You and Matt review every piece before anything spends a dollar.

Your ads go live DAY 10

The ads lead with cash flow and your fixed debt instead of IRR projections. That framing consistently wins with experienced investors who want steady, proven returns.

Leads qualify themselves ONGOING

Every lead confirms accreditation and the $100k minimum before they ever see a calendar.

We call and book them WITHIN 5-10 MIN

Our setters call while the interest is still hot and verify everything again on the phone. Then they book the investor one-on-one with you or Matt.

You take the meeting YOUR CLOSE

The deck is already in their inbox and the reminders have gone out. You walk into a conversation with a qualified investor who already knows the deal.

qualified meetings a month on average at the entry budget, with 40 guaranteed as the minimum

days from signature to your ads going live

100%

yours: the ad account, every lead and the nurture list

Proof. For Nitya Capital, a Houston multifamily syndicator, we booked 200 investor meetings in 7 weeks. 9 out of every 10 of those meetings passed our qualification screen.

04 · Your ROI

Pick an ad budget. See what Fund One gets.

These numbers come from the same funnel you just read about above. Drag the budget slider and all three cases update for you in real time.

Monthly ad spend

/mo ·

$5,000 · entry budget$15,000

This is the entry budget. If you want to raise more, you increase the budget and the numbers scale with it.

The model assumes $130 of ad spend per booked meeting and a 60% show rate. Average ticket is $150k, since larger checks mix in above the $100k minimum. Close rates run 10% low, 15% conservative and 20% best. We report cost per meeting weekly, so you watch the real numbers from week one.

Separate from any scenario: 40 qualified meetings a month, guaranteed. Miss it and our fee comes back to you automatically.

05 · The investment

The investment: one flat fee

The fee is flat, the ad spend is paid to Meta, and there's no long contract. All in, a month costs about 1.8% of what the conservative case above raises.

Leadfins fee

$4,500/mo

Flat, with no percentage of capital raised. Under 1% of the conservative monthly raise above.

Ad spend

From $5,000/mo

Paid by you directly to Meta. You set it, you can scale it any week.

Term

Month to month

~10-day onboarding, and you can stop any month if it isn't working.

About the ad spend: we never touch it. It goes from your card to Meta, inside an ad account you own. We never hold it, mark it up or take a cut of it, and it sits completely outside our fee.

Prefer to commit? Prepay two months and save 15%, instead of going month to month.

$7,650 / 2 months (vs $9,000)

You're protected on every side of this

We guarantee 40 qualified meetings a month, and a miss refunds our fee automatically.
You see the complete Fund One funnel mock-up on the second call, before committing to anything.
The engagement runs month to month, so you can stop any month if it isn't working.
The ad account, every lead and the nurture list stay yours even if we part ways.
Your ad spend sits in your own Meta account, and the weekly report shows what it produced.
A flat fee with an automatic refund means a wasted month costs us, not just you.